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Commercial Work That Laid the Foundation
One of the earliest collaborations, the series of videos created for Auggie’s Draft Room took a commercial approach — designed to showcase the energy, atmosphere, and unique self-pour beer wall that defines the bar. Located in the heart of downtown St. Augustine, Auggie’s is all about experience, and each of the three videos captures that in a different way, using fast-paced visuals and focused messaging. While stylistically different from later documentary projects, these commercial pieces helped establish a strong foundation in creating high-quality, engaging content that connects with audiences and elevates local brands.
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